Lecrae x Jeremy Camp
‘No holding back’ -
After my Emmy consideration for Netflix’s Good Times, AVENIR Creative House approached me with a bold challenge: craft a flashy, boisterous anime-inspired segment for Jeremy Camp’s upcoming music video, Ready Now, featuring Grammy-winner Lecrae front and center.
The only catch? Lecrae couldn’t make the shoot.
But an animated Lecrae? Oh, he absolutely could.
Client
Capitol CMG
Studio
AVENIR C.H.
Role
Layout, Storyboards, Animation & Compositing
Animating an icon
Capturing the essence of a gospel icon, like Lecrae, is no small task. But a challenge is where artists get to experiment and find new avenues of creativity.
During the pre production phase, I had full creative reign to experiment and play with the aesthetic and design of Lecrae - quite the privilege!
Although a few different outfits were pitched, the one shown here was the selected piece. Classic & minimalistic - an ode’ to the earlier era of Lecrae.
Animation thrives on celebrating diverse cultures, and staying true to key elements of identity helps keep that spirit alive!
Finding the right stylization meant balancing representation and practicality, ensuring Lecrae’s presence felt both genuine and animation-friendly.
After thoughtful exploration, this early style sheet emerged as the winner—faithful to his signature look while crafted for the dynamic action to come.
An expanded Case Study is currently in production
Check back soon for more WIPs!